Deutsche Steinzeug Cremer & Breuer AG

53347 Alfter-Witterschlick

Tel.: +49 (0)228 391-0
Fax: +49 (0)228 391-301006

Management Board: Dieter Schäfer (Chairman), Thomas Musial, Norbert Schäfer
Chairman of the Supervisory Board: Dr. Hans-Peter Kohlhammer
Sales tax ID no.: DE 123507017
HRB number: Bonn Local Court, HRB 20248

Concept & realization:
assenmacher network gmbh
Cologne, Germany

In case of technical problems, please contact:



General Conditions of Sale, Delivery and Payment

Products of the brand Jasba are distributed by AGROB BUCHTAL GmbH. The General Conditions of Sale, Delivery and Payment of AGROB BUCHTAL GmbH can be found here.



Data privacy statement

A. General

The following statement informs you about what kind of personal data is collected for what purpose with regard to what topics named here by us as the responsible body and to what extent this data is made available to third parties.

I. Name and address of responsible person/body

Deutsche Steinzeug Cremer & Breuer AG
53347 Alfter-Witterschlick
Telefon: +49 (228) 391-0
Telefax: +49 (228) 391-301006

II. Our contact person regarding data protection

The data protection officer of the controller is:

Mr Peter Langelage
Deutsche Steinzeug Cremer & Breuer AG

If you have any questions regarding the collection, processing or use of your personal data, or if you wish to withdraw your consent or delete your data, please contact our contact person by e-mail.


III. legal basis for the processing of personal data

The processing of personal data requires a legal basis, which we would like to present to you below. Insofar as we obtain the consent of the data subject for processing operations involving personal data, Article 6 (1) (a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis for the processing of personal data.

When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 (1) lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary for the performance of pre-contractual measures.

Insofar as the processing of personal data is necessary for the fulfillment of a legal obligation to which our company is subject, Art. 6 (1) lit. c GDPR serves as the legal basis.

In the event that vital interests of the data subject or another natural person make it necessary to process personal data, Art. 6 (1) lit. d GDPR serves as the legal basis.

If the processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not override the former interest, Art. 6 (1) lit. f GDPR serves as the legal basis for the processing.

The legitimate interest of our company with regard to the websites lies in the performance of our business activities as well as in the analysis, optimization and maintenance of the security of our online offering.

IV. Deletion and storage period of your personal data

Your personal data will be deleted or blocked as soon as the purpose of storage no longer applies.

In addition, storage may take place if this has been provided for by the European or national legislator in Union regulations, laws or other regulations to which the responsible party is subject, e.g. in the case of statutory retention periods. Data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion of a contract, fulfillment of a contract or further processing that is justified by law.

If other storage periods arise, this is shown with the individual topics.


V. Contractual processing

In the context of an order or contract initiation, we collect personal data of the contact persons and parties involved as well as other information that is necessary for the order. We need this data so that we can identify you as a customer, process the order, respond to your inquiry, submit an offer, contact you or for billing purposes.

The data processing takes place on the basis of our business initiation and is necessary according to Art. 6 para. 1 p. 1 lit. b GDPR for the stated purposes for the appropriate processing of your request or for the mutual fulfillment and obligation arising from the contractual relationship.


VI. disclosure of your personal data to third parties

Data entered and/or collected by you will only be passed on for the purpose of order fulfillment, for example to group companies, shipping companies or payment service providers, or if we are legally obliged and/or entitled to do so.


VII. your data subject rights

You have a right to information about the personal data stored by us about you. According to the legal provisions, you also have the right to correct incorrect data, restriction of processing, data portability and deletion of your personal data. To do this, send us an e-mail with the subject "Data protection".

You also have the right to lodge a complaint with a data protection supervisory authority if you believe that processing of personal data relating to you is in breach of the law.


For reasons arising from your particular situation, you may object at any time to the processing of your personal data by us on the basis of Article 6 (1) (e) or (f); this also applies to profiling based on these provisions (Article 21 GDPR). If the legal requirements are met, we will subsequently no longer process your personal data.


In the case of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is associated with such direct marketing. Your objection means that the personal data will no longer be processed for these purposes.


If you have given your consent, you have the right to revoke your consent at any time. This does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

B. Data collection and use by our website


I. Logfiles and hosting

You can visit our website without providing any personal information. Each time you visit our website, our system automatically collects data and information from the computer system of the calling computer. The following data may be collected:

  • Language and version of the browser software
  • Operating system used and its interface
  • Referrer URL (the previously visited page)
  • Host name of the accessing computer (IP address)
  • Date and time of the server request
  • Time zone difference to Greenwich Mean Time (GMT)
  • tent of the request (concrete page)
  • Data volume transferred
  • Access status / HTTP status code.


The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session.

The storage in log files is done to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.

Our legitimate interest also lies in these purposes.

As a rule, we cannot assign this data to specific persons. A combination of this data with other data sources is not made. The data is also deleted within 90 days after a statistical evaluation. Data whose further retention is required for evidentiary purposes is excluded from deletion until final clarification of the respective incident. We make use of hosting services. These serve to provide infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services to maintain the operation of this online offer.

In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta data and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer.


II. Use of cookies

Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

The purpose of using technically necessary cookies is to simplify the use of websites for users within the scope of our legitimate interests. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

We need cookies for the following applications:

  • PHP session cookie (CMS-administration)
  • Wishlist / Shopping cart
  • Cookies with information about the current display (device-view) such as language and filter settings
  • Form protection from bots and spam


You can find out which functions on our website set further cookies below under the individual functions. We set cookies that are not strictly necessary only with your consent. You can revoke this consent at any time for future use here:

Open configuration box


Consent is voluntary and you can also use our website without accepting cookies. Cookies are stored on the user's computer and transmitted from it to our website. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your Internet browser, you can disable or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in full.


III. contacting

There is a general contact form on our website that can be used for electronic contact.

If a user takes advantage of this option, the data entered in the input mask will be transmitted to us and stored with his input and consent.

When you contact us via the general contact form, your details will be stored by us to answer your questions and deal with your concerns.

As a matter of principle, data is not passed on to third parties, unless applicable data protection regulations justify a transfer or we are legally obliged to do so. You can revoke your consent at any time with effect for the future. In the event of revocation, your data will be deleted immediately, unless there is a legal exception for further processing. Your data will otherwise be deleted when we have processed your enquiry or the purpose of storage has ceased to exist and there are no other conflicting legal exceptions.

During the sending process, the user’s IP address as well as the date and time of the request are saved. Within the scope of our legitimate interests, this serves to prevent misuse of the contact form and to ensure the security of our information technology systems.

We use Hubspot CRM from the service provider Hubspot (Hubspot Inc., 25 First Street, Cambridge, MA 02141 USA) for processing form requests. You can view the privacy policy here: EU standard contractual clauses have been agreed with Hubspot so that we have taken all possible measures to ensure that European data protection law is respected.


IV. disclosure of data to website services

In part, we use external service providers within the scope of your consent with regard to analysis, optimization and economic operation of the online offer. This always requires that the third-party providers of this content are aware of the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is thus necessary for the display of this content. Third-party providers may also use so-called pixel tags (invisible graphics, also "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may further be stored in cookies on the user's device and contain, among other things, technical information similar to log files. We list our service providers below.

If your data is to be used for other purposes, we will inform you in advance and only use the data if you have given your express prior consent.


1. Google

We use services for which Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google") is responsible as part of our legitimate interests in the analysis, optimization and economic operation of our online offering.

EU standard contractual clauses have been agreed with Google, so that we have taken possible measures to ensure compliance with European data protection law.

a. Google Analytics

This website uses Google Analytics as a web analysis service. Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

We would like to point out that this website uses Google Analytics with the extension "_anonymizeIp()" and therefore IP addresses are shortened by Google in Member States within the European Union or in other contracting states of the Agreement on the European Economic Area before transmission in order to exclude a direct reference to persons. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

On behalf of the provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

For the purpose and scope of the data collection and the further processing and use of the data by Google, as well as your rights in this regard and setting options for protecting your privacy, please refer to Google's privacy policy at
and specifically for Google Analytics at: and at
The data collection and storage by Google can be objected to for the respective end device at any time with effect for the future in connection with the use under this link:
You can also prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie will be set that prevents the future collection of your data when visiting this website with this end device:

Disable data collection by Google Analytics for this website

Note:Attention: If you delete your cookies, this will result in the deactivation cookie also being deleted and you will have to place it again.

b. Google Maps

We use content from Google Maps for our website. However, this map content is only loaded if you confirm this at the respective location on our website. Through the use that then takes place, the third-party provider receives the information that you have called up the corresponding sub-page of our website. In addition, the data automatically sent via your browser, such as your IP address, is transmitted to Google Maps in the USA and stored there. The provider may store this data as usage profiles and use them for advertising and market research purposes. If you are logged in to Google at the same time, this data is directly assigned to your account. If you do not want the assignment with your profile, you must log out before activating the button. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Google.

Detailed information on the purpose and scope of data collection and processing by Google Maps can be found in the provider's privacy policy at

c. Google Fonts

We integrate the fonts ("Google Fonts") of the provider Google when using Google Maps, provided that you have given your consent for this (see "Google Maps"). The integration of these web fonts takes place via a server call, usually a Google server in the USA. This transmits to the server which of our websites you have visited. The IP address of the browser of the end device of the visitor to these web pages is also stored by Google. A privacy policy for further information can be found at

d. Google Tag Manager

We use the Google Tag Manager. This allows us to manage website tags via an interface and thus, for example, integrate Google marketing services into our online offering. The Tag Manager itself does not process any personal data of the users. For the respective Google services, please refer to the respective notices and usage guidelines at

e. DoubleClick

We use the online marketing method Google "DoubleClick" to integrate ads in the Google advertising network. DoubleClick is characterized by the fact that ads are displayed in real time based on presumed user interests. This means that ads within our online offering are displayed in a more targeted manner, and users are only shown ads that potentially appeal to the user's interests and in which the user has already shown interest on other websites in the network, for example. ("Remarketing"). For these purposes, when our website and other websites on which the Google advertising network is active are called up, a code from Google is executed directly by Google and so-called (re)marketing tags are integrated into the website. This sets an individual cookie on the user's device (comparable technologies can also be used instead of cookies). The cookie records which websites the user has visited, which content the user is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, time of visit and other information about the use of the online offer.

The IP address of the user is also recorded, whereby this is truncated within member states of the European Union or in other contracting states to the Agreement on the European Economic Area and only in exceptional cases is transferred in full to a Google server in the USA and truncated there. The aforementioned information may also be combined by Google with such information from other sources.

The user data is processed pseudonymously within the Google advertising network. Thus, from Google's perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google marketing services about users is transmitted to Google and stored on Google's servers in the USA.

For more information about Google's use of data, settings and opt-out options, please refer to Google's privacy policy ( and the settings for the display of advertisements by Google (


2. Hubspot

On this website, we use HubSpot for our online marketing activities. HubSpot is a software company from the USA with a branch in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500. EU standard contractual clauses have been agreed with Hubspot, so that we have taken possible measures to ensure European data protection law.

This is an integrated software solution that we use to cover various aspects of our online marketing. These include: Email marketing (newsletters as well as automated mailings, e.g. to provide downloads), social media publishing & reporting, reporting (e.g. traffic sources, hits, etc. ...), contact management (e.g. user segmentation & CRM), landing pages and contact forms.

More information on HubSpot's privacy policy:

If you generally do not want HubSpot to collect data, you can adjust the consent granted by the cookie banner for the storage of cookies at any time or prevent its use accordingly through your browser settings.

3. Friendly Captcha

To protect against misuse due to our legitimate interest, we use the identification service "Friendly Captcha" on our website. This service is provided by Friendly Captcha GmbH, Am Anger 3-5, 82237 Wörthsee, Germany.

The query with Friendly Captcha is used to distinguish whether the input in the website form is done by a human or abusively by automated machine processing.

You can avoid the corresponding data collection by not using the function. We draw your attention to the fact that then no requests can be sent.

For this purpose, we have integrated a program code from Friendly Captcha into our website, for example for contact forms, so that the end device of the visitor can establish a connection to the European servers of Friendly Captcha in order to verify the human input by Friendly Captcha. Depending on the result, we can apply security rules to requests via our website and thus, for example, process them further or reject them. The data is used solely to protect against spam and bots as described above. Friendly Captcha does not set or read cookies on the visitor's terminal device. IP addresses are only stored in hashed, i.e. one-way encrypted form and do not allow us and Friendly Captcha to draw any conclusions about an individual person.

4. Vimeo

On our website, plug-ins of the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York 10011, USA are integrated with your consent. EU standard contractual clauses have been agreed with Vimeo, so that possible measures have been taken to ensure compliance with European data protection law.

If you have given your consent, a direct connection between your browser and a Vimeo server in the USA is established each time you call up a page that offers one or more Vimeo video clips. In the process, information about your visit and your IP address are stored there. Through interactions with the Vimeo plug-ins (e.g. clicking the start button), this information is also transmitted to Vimeo and stored there.

If you have a Vimeo user account and do not want Vimeo to collect data about you via this website and link it to your membership data stored with Vimeo, you must log out of Vimeo before visiting this website.

The privacy policy for Vimeo with more information on the collection and use of your data by Vimeo can be found at

5. Zapier

For the integration of various databases and tools, we use Zapier, a service of Zapier Inc, 548 Market St #62411, San Francisco, California 94104, USA. This may involve the transmission of customer data with the exception of payment data.

EU standard contractual clauses have been agreed with Zapier Inc. so that possible measures have been taken to ensure compliance with European data protection law.

Zapier assists in the transfer of website form data to HubSpot (see our information on the HubSpot tool and under B. III).

C. Data collection and use at trade fairs and events


At some trade fairs and events, customers' order requests (information material or samples) or contact requests are recorded on site, for example by taking business cards.

The collection of the data serves the delivery of the requested information material or the requested samples or for the realization of the wish to contact and initiate a contract.

We sometimes use various apps from different service providers to collect the data.

These apps also enable us, with your consent, to scan business cards of customers/prospects or to manually collect and store customer data (e.g. contact data or product interests). Please refer to the respective privacy information and consent options within the apps regarding data processing by the apps and use of the service providers.

During or following the trade fair/event, the collected data and contacts are imported into HubSpot and forwarded for further internal processing within our company for the purpose of your contact request.